Voice over recording is a small industry not because its demand is low (in fact, it has a high demand in the media industry), but because it is a talent and skill that overall very few have specialized in. This makes the few voice over agencies a rare breed and therefore significantly valuable. However, many small voice over agencies try to rise to the surface but rarely succeed. This is because they do not rely on the ingredients that ensure success in this industry. The top voice over agencies share some characteristics that help them stay in the business, gain client loyalty and trust, and innovate while increasing profits. Some of these characteristics are:
Simple and Effective Processes
They key to success in most businesses is one having simple and effective processes. However, in voice over agencies it becomes one of the key ingredients of success. This is because voice over is not a talent; it is a skill. It is an art that relies on a wide range of skills that extend as deeply to humans as to technology. Therefore, devising simple and effective processes in the work delivery do not only make the job possible, but also time and cost saving. It does not mean that there is only one possible process that every company should follow. In fact, many voice over agencies have devised different processes to deliver the tasks. But from the pre-production to the post production and delivery, it all has to be simple and least trouble catching.
Horizontal and Vertical Integration of Services
For small companies excelling in every aspect of their business is often quite difficult. But that also becomes a reason for their failure. Companies nowadays have to deeply reason about whether to outsource some tasks or develop its skill internally. In case of voice over agencies, it has been noticed that horizontal as well as vertical integeration of processes usually helps in cost saving and effectively delivering the best output. For example, a small company might leave the casting and voice approval tasks to some other company and pay them to do. That company might not understand the essence of the project as deeply as the client may have explained it to you. Consequently, little thought might have been put into casting the right voices and in the end, despite the best effort in all other departments, because of poor casting the whole project might lose its worth. Therefore, integration of several processes in voice over agencies is very important and useful.
Up to date Softwares and Modern Technology
As mentioned above, softwares and technology are just as important in voice overs as the humans. Therefore, a company must have up-to-date softwares and it must be willing to invest in modern technology to make the best use out of its skills and make the best product. In this way, technology helps you gain customer loyalty and becomes an essential part of your company’s growth.
Therefore, any new voice over agency should consider these key characteristics of successful voice over agencies and learn from them to make their new company a big success.